Chongsheng means 'rebirth' and is one of the most used devices of Chinese web fiction. The heroine, sometimes the hero, dies or is ruined and then wakes up earlier in life with full memory of what happened. She uses that knowledge to avoid old traps, protect family and take revenge. It differs from time travel because the person returns to her own life, not someone else's. A Splendid Match is built on it, and Blossoms of Power opens the same way.
Where it comes up

Silk & Schemes
A Splendid Match: A Rebirth Romance, a Cabinet Minister and a Split Verdict
A guide to the Mango TV costume romance A Splendid Match: a girl raised away from home who returns to marry a powerful minister, how the adaptation treats its source novel's rebirth premise, and why Chinese ratings and overseas comments point in different directions.