Tái means to lift or to carry out, as a sedan chair or a dish is carried out. Chinese drama fans use it as the verb for a show finally going on air: a title that has been waiting for a slot is 'carried out' on its premiere day. The word carries ceremony and a little impatience, which is why it suits a hashtag. The complaint that Tigers Sniff the Rose would be carried out tomorrow while Where the Mask Ends sat on one episode a day used it as its verb.
Where it comes up
Where the Mask Ends vs Tigers Sniff the Rose: How One Hashtag Built a Duel the Calendars Don't Show
A Weibo hashtag read Youku's one-a-day calendar for Where the Mask Ends as a duel with Tencent's Tigers Sniff the Rose. The calendars, CCTV-8's own listings and the comment sections show a premium tier losing its lead over the TV channel, and two earlier disputes over release pace show the grievance is older than either show.