Tai wang means 'television plus web'. It describes a series that airs on a television channel and streams on video platforms at the same time, instead of one after the other. It combines the reach of broadcast with the platforms' paying subscribers. Noble Aspirations is described this way: Youku, Tencent Video and Mango TV streamed it alongside the broadcast.
Where it comes up
Ink & Immortals
Noble Aspirations: How a Famous Web Novel Became a Two-Part Xianxia Drama in 2016
A guide to the 2016 xianxia drama Noble Aspirations: the web novel Zhu Xian behind it, a cast led by Li Yifeng, Zhao Liying and Yang Zi, a release split between Hunan TV and Tencent Video, and the argument over its special effects.