Yǎngféi literally means to fatten something up. Drama fans use it for the decision to stop watching a show that is airing, let the episodes pile up, and come back to binge them once there are enough. It is the patient camp's answer to a slow release schedule; the impatient camp begs the platform for more. When Where the Mask Ends dropped to one episode a day, both camps appeared under Youku's calendar post within the hour.
Where it comes up
Where the Mask Ends vs Tigers Sniff the Rose: How One Hashtag Built a Duel the Calendars Don't Show
A Weibo hashtag read Youku's one-a-day calendar for Where the Mask Ends as a duel with Tencent's Tigers Sniff the Rose. The calendars, CCTV-8's own listings and the comment sections show a premium tier losing its lead over the TV channel, and two earlier disputes over release pace show the grievance is older than either show.