超前点播
chāoqián diǎnbō · paid early access: viewers pay to watch episodes before the normal release
Chaoqian dianbo means 'advance on-demand'. It is a streaming-platform practice in which subscribers pay an extra fee to watch the latest episodes before they are released to everyone. It turns the final episodes of a hit into extra revenue and reliably draws complaints from viewers who feel they are being asked to pay twice. Tencent Video opened it for the last episodes of Against the Current.
Dramas
Where it comes up
Where the Mask Ends vs Tigers Sniff the Rose: How One Hashtag Built a Duel the Calendars Don't Show
A Weibo hashtag read Youku's one-a-day calendar for Where the Mask Ends as a duel with Tencent's Tigers Sniff the Rose. The calendars, CCTV-8's own listings and the comment sections show a premium tier losing its lead over the TV channel, and two earlier disputes over release pace show the grievance is older than either show.
Against the Current: a disgraced noblewoman takes a dead servant's name
A Grand Secretary's granddaughter survives her family's fall by living as a maid in the household of the man who broke their engagement. A guide to Tencent Video's 47-episode costume drama, which finished airing in October 2026.